Marketing Mgmt: Analy Exerc W /3" Disks

by Gary L. Lilien

This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0894262394
• ISBN13: 9780894262395
• Release Date: July 1998
• Publisher: Course Technology
• Length: 3 Pages
• Weight: 1.20 lbs.