Marketing Metrics

by Phillip E Pfeifer, Paul Farris, Neil Bendle, et al.

Book Overview

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.

This...

• Format: Paperback
• Language: English
• ISBN: 0136717136
• ISBN13: 9780136717133
• Release Date: October 2020
• Publisher: Pearson
• Length: 512 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.0" x 9.1"