Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer, et al.

Book Overview

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137058292
• Release Date: February 2010
• Publisher: Wharton School Publishing
• Length: 414 Pages
• Weight: 1.91 lbs.
• Dimensions: 9.2" x 1.3" x 7.4"