Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

by Christina Inge

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.

Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that...

• Format: Hardcover
• Language: English
• ISBN: 1398606618
• ISBN13: 9781398606616
• Release Date: September 2022
• Publisher: Kogan Page
• Length: 336 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"