Marketing Metaphors and Metamorphosis

by Philip J. Kitchen

Book Overview

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

• Format: Paperback
• Language: English
• ISBN: 1349547093
• ISBN13: 9781349547098
• Release Date: January 2008
• Publisher: Palgrave MacMillan
• Length: 227 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"