Marketing Medicine: A Shot in the Arm for Business in Africa

by Chris Harrison

Marketing Medicine is a thought starter, not a text book. Drawn from a decade of weekly newspaper columns penned by a seasoned international Marketer. This is a book about Marketing that just happens to have been written in Africa.
Marketing Medicine takes a look at the realities of Brand Management, Setting Strategy, Seeking Insights, Target Identification, Choosing Channels, Getting Creative, Public Profile and Brand Delivery.
Marketing Medicine...

• Format: Paperback
• Language: English
• ISBN: 1096933950
• ISBN13: 9781096933953
• Release Date: May 2019
• Publisher: Independently Published
• Length: 180 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"