Marketing

by Courtland L. Bovée

Book Overview

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071125450
• ISBN13: 9780071125451
• Release Date: January 1992
• Publisher: McGraw-Hill Education - Europe
• Length: 832 Pages
• Weight: 3.44 lbs.