Marketing Mayhem: Why Marketing Isn't Producing the Way It Used To, the Symptoms, the Antidotes

by Herschell Gordon Lewis

What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0970451539
• ISBN13: 9780970451538
• Release Date: November 2001
• Publisher: Racom Communication
• Length: 272 Pages
• Weight: 2.35 lbs.

Customer Reviews

Laugh All the Way to the Bank

That's what Lewis has enabled me to do. I've been able to use his shrewd insights into marketing and copywriting to get greater productivity out of my marketing programs. And I've never had such a better time reading about how to do it. Lewis has taken a very serious subject(increasing the size of my bank account) and entertained me all the while I'm doing it. I don't have to be entertained while I'm making money, but you'll never hear me complain about it either.

Marketing Mayhem makes for Business Brilliance

I had a chance to hear Mr. Lewis talk at a recent Philadelphia Direct Marketing Association meeting. This guy is a stitch! What a great presentation! It was at this meeting that I decided to purchase this book. If you enjoy reading Mr. Lewis' article in Direct Magazine each month, then you'll love this book. He holds nothing back. No industry is safe from his evaluation. I think the one message he iterates throughout the book, which most business books can't or don't want to figure out, is the simplistic and common sense approach to a successful business. He, like Dave Thomas' book, "Dave's Way", talks about common sense solutions to everyday business problems. Mr. Lewis, unlike Mr. Thomas, is a bit more forthcoming in his analysis.This book is for those business people who are tired of hearing open promises from "experts". It shreds apart the current world of advertising. Note: if you're an advertising AE, be warned. If you're an advertising AE and wish to read this book, you're on the right road to redemption.