MARKETING MAYHEM! (hardback): Selling Dean Martin & Jerry Lewis to Post-War America

by Richard S Greene

Dean Martin and Jerry Lewis were a comedic earthquake unlike anything the world had previously seen. In this 75th anniversary year of the teaming of Dean and Jerry (and conversely, the 65th anniversary of their split) it is important and rewarding to look back and analyze the impact this comedy duo had on the entertainment world - and the lives of their fans.

This book does so with affection and gratitude, celebrating the duo's films,...

• Format: Hardcover
• Language: English
• ISBN: 1629339113
• ISBN13: 9781629339115
• Release Date: April 2022
• Publisher: BearManor Media
• Length: 722 Pages
• Weight: 4.27 lbs.
• Dimensions: 1.5" x 8.5" x 11.0"