Marketing Matters: A Guide for Healthcare Executives

By Richard K. Thomas

Book Overview

Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1567932762
• ISBN13: 9781567932768
• Release Date: June 2007
• Publisher: Ache Management Series
• Length: 168 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"