Marketing Masters

by American Marketing Association

Book Overview

This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572194
• ISBN13: 9780877572190
• Release Date: July 1991
• Publisher: South Western Educational Publishing
• Length: 274 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.7" x 8.5" x 10.9"