Marketing : Marketing in the 21st Century

by Joel R. Evans and Barry Berman

Book Overview

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193144207X
• ISBN13: 9781931442077
• Release Date: January 2001
• Publisher: Atomic Dog Publishing, Incorporated
• Length: 687 Pages
• Weight: 3.45 lbs.

Customer Reviews

Great book and great teacher

I have Barry Berman for a teacher and he is one nice guy. He really knows his stuff and he gives so many examples to make it clear. His lectures are basically stories and examples with the terms thrown in to make it all very clear. You could literally read this textbook just like a book. It flows so well and it is written very well. He doesnt throw tough words and language in there to confuse the student. It is all very easy to understand and yet at the same time you are learning marketing. I really like the textbook and i thoroughly enjoy professor berman.

best book ever

the marketing book i ordered was one edition earlier and at least $100 cheaper. all the questions are the same as the new edition and i think that everyone should stop supporting the textbook industry... GREAT SELLER! Thanks a ton

I couldn't have found it cheaper!

It was in great condition and I got it for less than one dollar, what more could you ask for?