Marketing Management

by Richard P. Bagozzi, José António Rosa, Kirti Sawhney Celly

Bagozzi u.a. zielen darauf ab, die L cke zu schlie en zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0023051620
• ISBN13: 9780023051623
• Release Date: January 1998
• Publisher: Prentice Hall
• Length: 800 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.4" x 8.3" x 10.3"

Customer Reviews

Excellent Textbook!

Bagozzi's Marketing Management is an excellent resource as a textbook for our undergraduate Marketing Management courses. The textbook's web site is an interesting and useful electronic resource for the distance learner or the virtual student.