Loose Leaf Marketing Management

by Greg Marshall and Mark Johnston

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major...

• Format: Loose Leaf
• Language: English
• ISBN: 1264155387
• ISBN13: 9781264155385
• Release Date: January 2022
• Publisher: McGraw-Hill Companies
• Length: 480 Pages
• Grade Range: Postsecondary