Marketing Management: Text and Cases

by Robert J. Dolan

This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007249980X
• ISBN13: 9780072499803
• Release Date: July 2001
• Publisher: Irwin/McGraw-Hill
• Length: 498 Pages
• Weight: 2.54 lbs.
• Dimensions: 0.9" x 8.1" x 10.3"