Marketing Management: Text and Cases

by Leonard J. Parsons and Douglas J. Dalrymple

Book Overview

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making...

• Format: Hardcover
• Language: English
• ISBN: 0471332380
• ISBN13: 9780471332381
• Release Date: January 2000
• Publisher: Wiley
• Length: 720 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.3" x 8.3" x 10.3"