Marketing Management: Text and Cases

by Leonard J. Parsons and Douglas J. Dalrymple

Book Overview

Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50%... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471332380
• ISBN13: 9780471332381
• Release Date: January 2000
• Publisher: Wiley
• Length: 720 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.3" x 8.3" x 10.3"