Marketing Management: Text and Cases

by Leonard J. Parsons and Douglas J. Dalrymple

Book Overview

A comprehensive text and case book focusing on the problems of planning, coordinating and executing the marketing program. Fourty-four cases, including 25 new ones and 19 involving multinational... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471332380
• ISBN13: 9780471332381
• Release Date: January 2000
• Publisher: Wiley
• Length: 720 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.3" x 8.3" x 10.3"