Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi

by Orville C. Walker Jr. and Harper W. Boyd Jr.

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• Format: Hardcover
• Language: English
• ISBN: 0072315237
• ISBN13: 9780072315233
• Release Date: January 2002
• Publisher: McGraw-Hill Education
• Length: 594 Pages
• Weight: 2.40 lbs.