Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

by David Bateman, Azure Angelov, Deidre Pettinga, et al.

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics...

• Format: Hardcover
• Language: English
• ISBN: 1475850077
• ISBN13: 9781475850079
• Release Date: July 2019
• Publisher: Rowman & Littlefield Publishers
• Length: 158 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"