Marketing Management for Nonprofit Organizations

by Adrian Sargeant

Book Overview

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in
fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction...

• Format: Paperback
• Language: English
• ISBN: 0199236151
• ISBN13: 9780199236152
• Release Date: June 2009
• Publisher: Oxford University Press, USA
• Length: 520 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.0" x 7.4" x 9.6"