Marketing Management Essentials You Always Wanted To Know

by Vibrant Publishers, Michelle Bartonico, Callie Daum

Book Overview

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.

In this book you will:...

• Format: Paperback
• Language: English
• ISBN: 1636511783
• ISBN13: 9781636511788
• Release Date: November 2023
• Publisher: Vibrant Publishers
• Length: 276 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"