Marketing Management

by Peter R. Dickson

Book Overview

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030177421
• ISBN13: 9780030177422
• Release Date: October 1996
• Publisher: Thomson South-Western
• Length: 704 Pages
• Weight: 4.02 lbs.
• Dimensions: 1.3" x 8.9" x 10.4"