Marketing Management: Concepts, Practice, and Cases

by Robert W. Haas and Thomas R. Wotruba

MARKETING MANAGEMENT Marketing management is the capstone course for marketing majors in many colleges and universities. As such, this course should provide students with some understanding of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256029563
• ISBN13: 9780256029567
• Release Date: May 1983
• Publisher: Business Publications, Incorporated
• Length: 513 Pages