Marketing Management Approach at ADMECO AG: Case Study Review

by Andreas Keller

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Strathclyde, language: English, abstract: This paper discusses the potential benefits of marketing management for a small business operation, in this case ADMECO AG. The first part of the assignment introduces the concept of marketing orientation as a theory and critically assesses the marketing orientation in the company...

• Format: Paperback
• Language: English
• ISBN: 3656005117
• ISBN13: 9783656005117
• Release Date: September 2011
• Publisher: Grin Verlag
• Length: 36 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"