Marketing Management and Information Technology

by Keith Fletcher

This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131844822
• ISBN13: 9780131844827
• Release Date: July 1995
• Publisher: Prentice Hall
• Length: 424 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.8" x 9.2"