Managing Marketing

by John A. Murray and Aidan O'Driscoll

This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0717119521
• ISBN13: 9780717119523
• Release Date: August 1993
• Publisher: Gill & Macmillan Ltd
• Length: 512 Pages
• Weight: 1.95 lbs.