Marketing Management: An International Perspective: Case Studies

by Kamran Kashani and Dominique Turpin

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.

Written by professors at IMD, one of the leading international...

• Format: Paperback
• Language: English
• ISBN: 033375008X
• ISBN13: 9780333750087
• Release Date: June 1999
• Publisher: Red Globe Press
• Length: 512 Pages
• Weight: 2.13 lbs.
• Dimensions: 1.1" x 7.4" x 9.8"