Marketing Management: A Strategic Framework and Tools for Success

by Kurt Matzler, Dawn Edmiston, Todd Mooradian

Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.

This book is divided into two distinct sections. The...

• Format: Paperback
• Language: English
• ISBN: 1793574219
• ISBN13: 9781793574213
• Release Date: February 2022
• Publisher: Cognella Academic Publishing
• Length: 392 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"