Marketing Management: A Relationship Approach

by Svend Hollensen

This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273643789
• ISBN13: 9780273643784
• Release Date: July 2002
• Publisher: Pitman Publishing
• Length: 787 Pages