Marketing Management: A Customer-Oriented Approach

by Kenneth E. Clow and Donald Baack

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1412963125
• ISBN13: 9781412963121
• Release Date: October 2009
• Publisher: Sage Publications, Inc
• Length: 568 Pages
• Weight: 2.90 lbs.
• Dimensions: 11.1" x 1.0" x 8.5"