Marketing Made Simple

by Paul Reynolds and Geoffrey Lancaster

Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.

• Format: Paperback
• Language: English
• ISBN: 075064771X
• ISBN13: 9780750647717
• Release Date: January 2002
• Publisher: Made Simple Books
• Length: 261 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"