Marketing Logistics

by Helen Peck and Martin Christopher

Book Overview

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the...

• Format: Hardcover
• Language: English
• ISBN: 1138174297
• ISBN13: 9781138174290
• Release Date: December 2015
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"

Customer Reviews

A great Book

This is a great book, and I can recommend it for anyone who is interested in the subject.

Review

This is a great book, and I can recommend it for anyone who's interested in the subject