Marketing Lessons from the Grateful Dead

by David Meerman Scott, Brian Halligan, Yukari Watanabe, et al.

Book Overview

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and...

• Format: Hardcover
• Language: English
• ISBN: 0470900520
• ISBN13: 9780470900529
• Release Date: August 2010
• Publisher: Wiley
• Length: 192 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.7" x 5.1" x 7.3"