Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

by Stowe Shoemaker

Book Overview

How do you gain a sustainable competitive advantage in today s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? "Marketing Leadership in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131182404
• ISBN13: 9780131182400
• Release Date: October 2006
• Publisher: Prentice Hall
• Length: 662 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.0" x 8.3" x 10.8"