Marketing Issues in Transitional Economies

by Rajeev Batra

Book Overview

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1461372755
• ISBN13: 9781461372752
• Release Date: October 2012
• Publisher: Springer
• Length: 287 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"