Marketing Information: A Strategic Guide for Business and Finance Libraries

by Michael R. Oppenheim, Wendy Diamond, Wendy Diamond Mulcahy

Help your patrons create effective marketing research plans with this sourcebook Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 078906006X
• ISBN13: 9780789060068
• Release Date: October 2004
• Publisher: Routledge
• Length: 366 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"