Marketing in Travel and Tourism

by Victor T.C. Middleton and Alan Fyall

Book Overview

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750644710
• ISBN13: 9780750644716
• Release Date: January 2002
• Publisher: Butterworth-Heinemann
• Length: 487 Pages
• Weight: 0.10 lbs.
• Dimensions: 1.3" x 7.5" x 9.7"