Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

by Geoff Livingston and Gini Dietrich

Drive more value from all your marketing and communications channels--together Demolish your silos and sync all your messaging, strategies, and tactics (really ). Optimize every medium and platform,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789749173
• ISBN13: 9780789749178
• Release Date: January 2012
• Publisher: Que
• Length: 224 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"