Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

By Peter Horst

Book Overview

Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1599329263
• ISBN13: 9781599329260
• Release Date: June 2018
• Publisher: Advantage Media Group
• Length: 200 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 9.1" x 6.1"