Marketing in the Digital World: Impact on the Indian Economy

by Abhinav P. Tripathi

This book is the edited proceedings of the selected research papers presented during the International Conference held at the Institute of Management studies Ghaziabad, INDIA on December 07, 2019, in the academic collaboration with the University of Fredericton, Canada. The conference was organized on the theme of "Marketing in the Digital World: Impact on the Indian Economy". The objective of this conference was to provide a common platform for academicians,...

• Format: Paperback
• Language: English
• ISBN: 6202557699
• ISBN13: 9786202557696
• Release Date: May 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 164 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"