Marketing in the Dark: How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries

by Jonathan Hill

The communication techniques used by people and organisations have changed beyond recognition in barely two decades.For many, it is difficult to imagine a world without the internet, social media and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1482882086
• ISBN13: 9781482882087
• Release Date: December 2018
• Publisher: Partridge Publishing Singapore
• Length: 170 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"