Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

by Vanessa Fox

Book Overview

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's...

• Format: Paperback
• Language: English
• ISBN: 1118231937
• ISBN13: 9781118231937
• Release Date: May 2012
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"