Marketing in the 21st Century: Concepts, Challenges and Imperatives

by Henry Kyambalesa

Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods...

• Format: Hardcover
• Language: English
• ISBN: 0754612678
• ISBN13: 9780754612674
• Release Date: January 2000
• Publisher: Ashgate Pub Ltd
• Length: 320 Pages
• Weight: 1.74 lbs.
• Dimensions: 8.8" x 1.0" x 6.3"