Marketing in Healthcare-Related Industries

by Robert E. Hinson, Yam B. Limbu, Ogechi Adeola

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers...

• Format: Paperback
• Language: English
• ISBN: 1648021069
• ISBN13: 9781648021060
• Release Date: July 2020
• Publisher: Information Age Publishing
• Length: 294 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"