Marketing Tourism, Events and Food 2nd edition: A customer based approach

by Richard Tresidder and Craig Hirst

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

• Format: Paperback
• Language: English
• ISBN: 1910158313
• ISBN13: 9781910158319
• Release Date: November 2016
• Publisher: Goodfellow Publishers
• Length: 242 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.5" x 7.5" x 9.6"