Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms

by John Nicholls, Jacques Viaene, Maria Teresa De Noronha Vaz, et al.

One of the key strengths of the book is that it is based on detailed case studies of the international and European development of 15 small/medium sized food and drink firms in five countries (the UK,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1859721419
• ISBN13: 9781859721414
• Release Date: February 1996
• Publisher: Routledge
• Length: 192 Pages