Marketing in Creative Industries: Value, Experience and Creativity

by Gabriele Troilo

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial...

• Format: Paperback
• Language: English
• ISBN: 0230380247
• ISBN13: 9780230380240
• Release Date: July 2015
• Publisher: Red Globe Press
• Length: 384 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 7.4" x 9.6"