Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial

by Walter Vieira and Brian Almeida

In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we...

• Format: Paperback
• Language: English
• ISBN: 1646506960
• ISBN13: 9781646506965
• Release Date: September 2019
• Publisher: Notion Press Media Pvt Ltd
• Length: 336 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"