Marketing Immunity: Breaking Through Customer Resistance

by Bruce Wexler and George Lazarus

Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.

• Format: Hardcover
• Language: English
• ISBN: 0870949497
• ISBN13: 9780870949494
• Release Date: January 1988
• Publisher: Irwin Professional Pub
• Weight: 0.95 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"