Marketing Health Services, Third Edition

by Richard K. Thomas

Book Overview

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing environment, marketing continues to demonstrate its vital importance to healthcare in these dynamic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1567936784
• ISBN13: 9781567936780
• Release Date: September 2014
• Publisher: Health Administration Press
• Length: 510 Pages
• Weight: 2.45 lbs.
• Dimensions: 25.4" x 18.4" x 18.4"

Customer Reviews

Marketing in Health Services

This is a wonderful book which has written over a transition of American Health Care System. Its really helpful to understand real changes in system, what are the changes and how they occurred in the system, how Health Care marketing is different from other industry, what is marketing in health care and many more areas. I believe that it will be very useful for the MPH - Health Policy and management MHA - Masters in Health Administration courses.